STC and Etisalat are the two most valuable brands in the...

STC and Etisalat are the two most valuable brands in the...
STC and Etisalat are the two most valuable brands in the...
(MENAFN – Al-Bayan) Source: Date: October 07, 2020 WPP Group and Kantar yesterday released the BrandZ ™ report for the 30 most valuable brands in the UAE and Saudi Arabia 2020 to identify the most valuable brands in the region.

The report, which reflects the changing lifestyles and trends in the UAE and Saudi Arabia, included brands of different categories, dealing directly with consumers, with a total value of $ 50 billion.

The brand classification included in the report was based on the BrandZ ™ trademark evaluation methodology, which combines comprehensive consumer impressions and accurate financial analysis. The study was carried out through interviews with 12,000 consumers on more than 300 brands from 19 categories.

Communications and banks

According to the report, telecommunications companies and banks accounted for 70% of the total value of the brands listed among the 30 most valuable brands in the UAE and Saudi Arabia, equivalent to $ 35 billion, and the telecommunications giant STC topped the rating with $ 9.7 billion.

The Emirates Telecommunications Corporation “Etisalat” ranked second in the BrandZ ™ report for the 30 most valuable brands in the UAE and Saudi Arabia for the year 2020, equivalent to $ 5.2 billion. The company focuses on the role of technology in enriching people’s lives, which it highlights through its media messages such as launching a campaign. ‘Committed Together and Loyalty Program’ with Smiles.

Among the 13 brands in the banking sector, among the 30 most valuable brands, Al-Rajhi Bank ranked third with a value equivalent to $ 4.7 billion, followed by First Abu Dhabi Bank in fourth place with $ 3.9 billion.

Top ranking

Emirates Airlines ranked fifth in the top 30 most valuable brands, equivalent to $ 3 billion, and the company, which is the only airline listed in the classification, was able to successfully consolidate its position by achieving seamless integration between its online and offline services to improve the customer experience.

Hungerstation, the newest established and only lifestyle brand in the lifestyle segment, ranked 25th with a value equivalent to $ 488 million. The success of this brand in a short period of time is a testament to the importance of comprehensively understanding the market, from what people eat to the shopping behaviors they have They follow them and during the ‘Corona’ outbreak, the brand offered its customers free delivery of products from grocery stores and pharmacies.

Adopting innovation

Real estate developer Emaar, ranked ninth with a value of $ 1.8 billion, put innovation at the heart of its customer experience by launching the ‘Emaar ONE’ app, which allows property owners to fully manage it via their mobile phones, while ADNOC’s Abu Dhabi National Oil Distribution Company (ADNOC). It came in 11th place with a value of $ 1.7 billion from successfully expanding its operations in the region to meet the challenges of the energy market.

David Roth, CEO of The Store WPB in Europe, the Middle East, Africa and Asia and Chairman of the BrandZ ™ Project, said: “It is evident from the report that there are tremendous opportunities in the region for brands that can adapt to new and dynamic markets and have the ability to meet consumer needs. .

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