The Arab Group for Luxury Brands (TALG) announced the acquisition of strategic stakes in a number of emerging Emirati companies, in order to support and help them grow and expand, and to open the way for them to market their products and goods regionally and globally.
Marawan bin Yusuf Al Serkal, founder and CEO of the group, welcomed the arrival of the first batch of talents and innovators based on these emerging projects, as they will form the core of the group’s business in the fields of fashion, accessories, perfumes and food, praising the talent and creativity of these people in the fields in which they work. The Arab Group for Luxury Brands has the support, material and moral support, and the best marketing and promotion methods for introducing the Emirati brands and brands to the regional and global markets, and the first of these markets will be the Gulf markets.
The first batch
Al-Serkal revealed that the first batch that joined the group will develop its business, develop regulatory and marketing frameworks to promote it, and provide all support and care to it to ensure its success and expansion in the local, regional and global market.
Al Serkal stated that the group is about to include more Emirati and Arab luxury brands under its umbrella, explaining that the group seeks to adopt and acquire projects in the fields of fashion, jewelry, cosmetics, accessories, perfumes, shoes and other luxury goods that it manufactures and creates and designs for the people of the Emirates, Gulf countries and Arab countries. Launching and incubating these projects and pushing them to expand, grow and spread regionally and globally.
The founder and CEO of the group stressed the importance of sponsoring and supporting the owners of ideas, creativity and innovation, both citizens of the Emirates, Gulf countries, and Arab nationalities in the field of design and development in order to launch luxury brands that can compete regionally and globally, explaining that the group is interested in developing their skills, developing their capabilities and providing the ideal environment for creativity and innovation This is a vast and large area in which investments are estimated at billions of dirhams.
Al Serkal said: “The presence of our Emirati products and goods in foreign stores and malls will make us proud of our success in entering these markets and proving our Emirati, Gulf and Arab ability to compete and innovate, and that we are able to manufacture and export products with high specifications in terms of quality, quality, design, coordination and methods Marketing ».
The founder and CEO of the Arab Group for Luxury Brands confirmed that there are many opportunities to acquire existing local companies that manufacture luxury goods and products or launch new brands in a number of products by adopting Emirati, Gulf and Arab talents and innovators in this regard, explaining that the designs, quality and quality with which the products are made Arabic is different from its global counterpart, and it has received the attention and acceptance of foreign shoppers.
Al Serkal said: “We are interested in investing in the field of luxury brands, and we will seek to support and nurture creative people who have interests in design and manufacturing to be able to create products with international specifications through which we can grow, spread and expand. We will make sure to be present in various regional and international events and exhibitions, and to introduce our products and export them. Through our work, we will be able to create new job opportunities to keep pace with the new generation, discover our Arab talents, develop capabilities, and create new ideas in the areas we target.
He added: “The UAE has witnessed the launch of a number of successful business models that have achieved great fame and wide spread, and the state has been keen to embrace talents and creative ideas, making its projects reach the global level, which attracted foreign companies to discuss opportunities for cooperation and partnership with these projects or to acquire them. Therefore, it can be said that the UAE is a suitable environment and a safe haven for those with ambitious dreams in order to launch their business and achieve growth and expansion.
He concluded by saying: “The door is open to include more startups and new projects in order to adopt their business and support them for expansion and spread, as these people can communicate with the group directly to review their projects and discuss opportunities for joint cooperation.”
2X Design, luxury clothing
Maitha bint Suleiman, co-founder of the company “2X Design”, which specializes in luxury clothes, says: “During one of the sessions with my husband, and being a full-time housework woman – I suggested to him to open a project of our own, and I told him my desire to work in the field of design and fashion, as I presented a number of models to My husband discovered I had this talent and provided me with the necessary support to develop my talent, as I opened a small workshop and implemented a number of designs that fit the Emirati taste, and my husband continued to support me for 3 years, which helped me to develop and expand my business from Al Ain to the capital Abu Dhabi and the rest of the Emirates of the country ».
She stated that she joined the umbrella of the Arab Group of Luxury Brands to provide support and encouragement to her, and to assist in the growth and expansion of the group’s experience, explaining her interest in displaying the fashion that the company makes in exhibitions and shops where it enjoys high quality and attracts the admiration of girls and women.
“Niflame” for women fashion
On her part, Maitha bint Ahmed, owner of the “Nevin” women’s fashion brand, said: “I am delighted to join the Arab Group of Luxury Brands and to enter into a partnership agreement with it to enable me to grow in my business and promote the women’s fashion that he produced and designed, thus making the brand achieve the desired popularity locally, regionally and internationally.” .
Bint Ahmed added: “I was passionate about design and the feminine side besides design and photography, as I joined the” Asmonde “Fashion University, and learned in it fashion design methods, designs and coordinating colors, fabrics and materials, and I will work in cooperation with the Arab Group of Luxury Brands to develop our business with the use of luxury fabrics. From Spain and France, where I sought to create a local brand with a global vision while preserving the Emirati identity that I am proud of.
“I joined the group to benefit from its experience in regional and international markets, as well as marketing and promoting products, and to devote myself to the creative side, and to give my business an added value,” she said.
“Feather” for drinks
Amna Bint Ibrahim, the founder of the “Feather” beverages brand, said: “I had an ambition to launch my own project, and I went into the beverage field by creating 6 cold drinks“ Mojito ”and the salted caramel project, which I produce exclusively personally, and I started working and marketing through social media platforms. Where I won the admiration of customers who communicate ».
“My joining the Arab Group for Luxury Brands is an important occasion to adopt my project, and to provide support for it by providing beverage products that I make in shops, malls and restaurants,” Bint Ibrahim added.
Al Khomrah for Abayas and Home Accessories
On her part, Maryam Bint Musabah, director of the Al Khumrah Abayas and Home Accessories Company, said: “I consider my joining the Arab Group for Luxury Brands as the beginning of expansion and launch, especially since I founded the company 10 years ago, and I design carpets, prayer clothes for women, home accessories and gift boxes and sell them through social media. Social, and I hope, through my cooperation with the group, to expand and display my products in stores and trade fairs, and strive to create and innovate more products that have met, admiration and trust among the public.
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