German toy factory acquires Dutch grower EXIT Toys | NOW

The Dutch toy manufacturer EXIT Toys will be in the hands of the German industry peer Simba Dickie Group, the companies announce on Wednesday. The German concern is known for the model train brand Märklin, among other things.

EXIT Toys started developing garden-sized football goals in 2011. The company now has an annual turnover of 35 million euros and supplies outdoor toys through major retailers at home and abroad, such as Hornbach, SPIEL-PREIS.de, OBI Baumarkt and Wehkamp.

The family business Simba Dickie Group has an annual turnover of more than 700 million euros. The company is one of the five largest toy manufacturers in Europe, has more than 3,000 employees and a range of some 4,000 toy items.

Financial details of the acquisition have not been disclosed.


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