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100 thousand visitors .. an initiative to save the ancient cities of Morocco from stagnation, today, Friday, January 14, 2022 07:15 pm
The initiative, which is being promoted on social networking sites in Morocco, seeks to revive the internal tourism of the old cities by marketing products and encouraging the attendance of cafes and restaurants that experienced a recession during this period due to the scarcity of tourists.
Regarding the importance of the campaign, writer and activist Youssef Shaba gave an example in the old city of Tangiers in northern Morocco, which suffers stagnation due to its connection to the port movement.
Shaba added to “Sky News Arabia”, that the conditions of the pandemic and the accompanying closures perched on the old city, and limited the popularity that it knew two years ago.
According to the spokesman, the most affected by the closure of the atmosphere, which was carried out by the Moroccan authorities, with the aim of limiting the spread of the mutant “Omicron”, are shop owners and traditional makers.
He pointed out that “in addition to these, cafes, tourist restaurants and clothing stores, as well as tailors of robes and traditional clothes, were affected by the decline in the number of tourists, whether foreigners or Moroccans.”
“100 thousand visitors” initiative
The organizers of the “100 thousand visitors” initiative assert that it aims to draw the attention of officials to the plight of the old city in Tangiers, and urge them to intervene urgently in order to find realistic solutions.
According to Shaba, “the announcement of the launch of the initiative began to give the desired results, including the response of the Tangier authorities, led by the governor of the region, and it seemed to be holding meetings with the actors in the old city in order to find some solutions.”
The source continued, “There is a tendency towards easing the impact of the closure on the sellers and merchants of the old city, and among the solutions is exempting them from some taxes and not suspending their supply of water and electricity in case they are late in paying bills, in addition to displaying the products of some craftsmen in major markets.”
Regarding the preparation of the initiative, the activist said that the preparation for it “took more than a month, so that a number of actors, including artists, journalists and athletes, were contacted, with the aim of carrying out a promotional campaign for the old city, which is a major and unprecedented publicity that cost us zero dirhams, but its impact will be great.”
A bet on the next generation
About 60 km from the Bride of the North, is the city of Tetouan, where activists are concerned about the decline in commercial traffic in the old city. “The old city of Tetouan was classified in 1997 on the World Heritage List approved by UNESCO. It also benefited Similar to the ancient cities of all Moroccan cities, from royal patronage, and the subsequent restoration and repair of its alleys and museums.
Chaudry added, “Unfortunately, the sad thing is that the residents of Tetouan, especially the younger generation, neglected the old city, and this stems from their lack of knowledge of its ancient history and ancient landmarks. Also, there are those who are ignorant that traditional craftsmen in the old city create the best types of products. Be it clothes, utensils, and household utensils.
He continued, explaining: “I think that we must bet on the rising generation to advance the ancient cities through awareness, to bring them closer to them and make them care about them, because they are an integral part of their history and identity. Also, young people can carry the torch and promote the landmarks of the ancient city and the industries that abound in it through websites Social communication, and in this way they support traditional merchants and craftsmen and preserve crafts that have been passed down for generations.”
The air borders of Morocco have been closed since November 29 due to the rapid transmission of Omicron, the new mutated version of the Corona virus, and the resurgence of the pandemic in Europe.
Since the Kingdom closed its air borders, special flights have been organized to return Moroccan citizens stranded abroad to their homes.
These measures came “to preserve Morocco’s achievements in combating the pandemic,” Minister of Health Khaled Ait Taleb announced in press statements.
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