Today, Friday, Facebook announced the closure of a service that it launched last year, specializing in speed dating
“We started building Sparked in late 2020 with the purpose of helping people find love through an experience rooted in kindness,” Facebook said in its message to service users.
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“Since then, thanks to your regular input and feedback, we’ve developed as much as we can, learned a lot and made connections between people, but like so many good ideas some are taking off and others like Sparked have to come to an end.”
All Sparked users must download their account data on it before January 20, because after that date, Facebook will delete it.
The idea of the “Sparked” service revolves around the opportunity for both parties to have a quick chat between them for only 4 minutes, in the hope of getting a romantic date, and if they both want to have extra time, they can set up a second date of 10 minutes, or exchange their numbers.
Facebook had described its Sparked service as a small beta test for video dating recognition, so it may not have really been intended for the service to explode in popularity.
And last year, both “Sparked” and “Facebook Dating” added voice chat features.
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