Participants in the lighting art symposium, within the Dubai Design District dialogues, emphasized the uniqueness and specificity of the lighting market in Dubai and the UAE in general, noting that it is one of the fastest growing in the world, and is undergoing rapid changes compared to any other markets in the world.
And the seminar, in which the dialogue was moderated by the Head of Programming Department at “Downtown Design”, Bratush Sarup, Regional Director of Art Medi Middle East, Carlotti Verde, chief designer of “Prikusa”, Anishka Zavadova, and Regional General Manager for the Middle East and Russia of the company participated in the seminar. Lasvette Middle East, Vadim Horna.
The discussions began with a question about the designers’ motives for creativity in the field of lighting, the value of innovation and its necessity to improve the output of industry and maintain the highest technical standards, and develop them by integrating the heritage elements in the cultures of different peoples with technology.
The dialogue touched on the change in consumer tastes in the region and the trends of future lights, and the speakers reviewed their personal professional experiences and the experiences of their companies, some of which have been operating in the region for decades, and pointed out the changes in demand for different types of lighting from contemporary to experimental and classic, as participants saw that the prevailing trend has shifted from demand. On the classic to interactive traditional lighting, this took decades.
Participants stressed the importance of adopting the latest technology and harnessing it for the world of lighting, but without that means neglecting the rich human heritage and culture in different parts of the earth, and employing its aesthetic elements that shorten the experiences of thousands of years and have various peculiarities.
And about future market trends, the participants talked about customizing the lighting experience for each consumer separately, by focusing on the personality and emotions that form a special story for each consumer, to the point that the products started writing the customer’s name on them.
It also uses artificial intelligence to recognize the behavior of people in the places they go to so that the lighting matches their movement patterns, and this is called “Photonec Revolution”, as the lights of the future are designed with creativity and intelligence, and the light is not only treated as an aesthetic value, but rather as an energy that must be consumed. .
The participants stressed that those involved in the manufacture and development of the art of lighting do not sell lighting equipment, but rather design a user experience, some of which can be seen through social media channels, which have become one of the elements of marketing products that residents and expatriates see, who have seen everything new in the world in Dubai and the UAE. They are in a state of constant desire to answer a renewed question, which is: What is new?
– Adopting modern technology … but without neglecting heritage and culture.
– The trend has shifted from demand for classical traditional lighting to interactive.
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