The multinational Apple presented its long-awaited iPhone 12, the only one of the entire series of smartphones that consists of four models: iPhone 12 ($ 799), iPhone 12 mini ($ 699), iPhone 12 Pro ($ 999), and iPhone 12 Pro Max ($ 1099). Another peculiarity of this year, in addition to the delay of the launch due to the pandemic, is that all four devices go on sale without a charger and with no other secondary components in the box.
And even though the absence of headphones (even cable) no longer surprises anyone for several years, the lack of such a vital accessory as a charger has drawn the attention of many, even from the rivals of the apple company, who have not missed the opportunity to troll the giant of the industry.
“We don’t leave anything out of the box”
The Chinese company Xiaomi has shared sarcastic tweets, both on its main profile and on the Spanish and British accounts. “Good morning, today we dreamed that our smartphones came without a charger in the box. Fortunately, it was just a nightmare“, I wrote Xiaomi Espaa, repeating the same message in English that the Xiaomi UK profile shared.
The main account published a more concise, but no less pointed message that reads: “Don’t worry, we didn’t leave anything out of the box with the Mi 10T Pro”, and which is accompanied by a video of its unpacking, in which it The first to appear when you open the box is the charger.
The multinational Samsung, based in Sel, South Korea, did not miss the opportunity to throw fire with a publication in the same vein.
“Your Galaxy gives you what you are looking for. From a charger, to the best camera, battery, performance, memory and up to 120 Hz screen in a smartphone“, it can be read in the official account for Latin America, where an image of a charger with the phrase”Included with your Galaxy“.
With this tweet, the company wanted to remember that Apple left the 120 Hz screen for a future generation. Some media suggest that the company decided to limit itself to integrating 5G, because both improvements would have required too much battery consumption.
Apple’s rivals have also not overlooked that the iPhone 12 are the company’s first models to integrate 5G technology.
This is how Samsung commented on this novelty: “Some people are just waving at speed now, we’ve been friends for a while now. Get your Galaxy 5G device now.” The message was posted minutes after Apple’s presentation kicked off.
Why did Apple remove the charger from the iPhone 12?
Tim Cook’s company justified its decision to leave secondary accessories out of the packaging of the new iPhone by claiming its respect for the environment and its efforts to reduce carbon emissions. In fact, the measure will be extended to all Apple phones for sale, which from now on will no longer include both the charger and the headphones.
“Together, these changes will reduce more than 2 million metric tons of carbon emissions per year, which is equivalent to taking 450,000 cars off the road each year.“Apple explained in a statement.
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