The remarks made by the French President, Emmanuel Macron, outraged the Muslim community. They follow the beheading of a history and geography teacher who shared Charlie Hebdo cartoons on the prophet Mohammad in class. In his tribute speech, the Head of State announced that his country “will not give up caricatures and drawings, even if others are retreating”.
These comments were widely relayed on social networks. They triggered boycott calls, which are also respected in supermarkets and stores belonging to the French or at the level of French product shelves. Like other Muslim countries, the hashtag “#BoycottLes produitsfrançais Koweit” is in vogue on social networks in Morocco. Images of shelves of French products, once loaded and now empty continue to be relayed in protest to attacks by symbols of Islam in France.
For Mountassir Hamada, of the Moroccan Center for Studies and Research on the Maghreb (CMEM), this boycott campaign “is part of an emotional reaction framework, naturally aroused in such situations”. According to him, Moroccans must become aware of their economic weight, because he recalls, “alternative products, supposed to replace those boycotted, are also of foreign origin, most often European or even Turkish”.
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