A group of friends purposely launched the world’s worst Airbnb in north London – and still got bookings for it.
They set out to create the worst Airbnb in the world, which consisted of a mattress and bedside table with just a lamp and two glasses of water in the middle of a field in north London.
To their surprise, they received a remarkable interest in their Airbnb property listing and would have made a profit if they had actually taken money from tenants.
Passion Squad co-founder Rhys Simmons said the plan to create the worst Airbnb was deliberate.
“We gathered a ton of articles that we found for free on Facebook to have a terrific Airbnb experience,” he said.
“But to our surprise, when we uploaded this thing to Airbnb, we had an insane interest in people coming and staying in our house.
“We weren’t happy with the price of our last Airbnb stay, so we decided to make our own.
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“It made us create what is almost certainly the worst Airbnb ever made.
“That was a crazy achievement. Creating the worst Airbnb in the world and then getting an insane number of requests is something we will never forget.
“You never know, we may have to open this thing up to full-time business.”
The prank resembles a man’s successful effort to rank his garden shed as London’s top-rated restaurant on TripAdvisor.
In 2017, the 26-year-old Oobah butler created a website for The Shed in Dulwich, south London, and marketed it as an exclusive restaurant by appointment only, before he and his friends presented more than 80 fake five-star reviews to TripAdvisor.
He hired a photographer to take photos of the restaurant’s “food” – including close-up shots of dishes made from shaving cream and bleach.
Suddenly he even used his foot as a backdrop for a chic looking egg dish.
Though The Shed had never served a customer before, it rose to number one, resulting in Mr. Butler blocking hundreds of calls and emails from guests who were dying to eat there.
This article originally appeared on The Sun and has been reproduced with permission
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