Australia has just come up with a law that is unprecedented in the world. After Facebook said no to the new Australian law and even blocked the platform in that country, it finally gave in and lifted the block after apparently reaching an agreement with the Australian Government.
Meanwhile, Australia passed a law that requires Facebook and Google to pay for journalistic content. Google and Facebook have already started to enter into agreements with Australia’s largest media outlets.
The Australian Government had recently received that Facebook would lift the block on users in the country after reaching agreement on legislation to compensate Australian media companies. Despite the communication, the Senate's approval was still lacking. Recall that many Australian newspapers even called the case “Faceblock“, in an allusion to the blockade and described the network as “antisocial”.
Australia's new law is unprecedented in the world ...
Australia's parliament passed a law that requires Google and Facebook to pay Australian media for publishing their journalistic content, the world's first legislation of its kind. According to Australian Treasury Minister Josh Frydenberg, this new law ...
will ensure that the media receive a fair remuneration for the content they generate, which will help to maintain public interest journalism in Australia
It should be remembered that, at the origin of the law for payments for journalistic content, there was an investigation by the Australian Commission on Competition and Consumer Affairs (ACCC) that exposed the imbalance between advertising revenues obtained by technological companies and the media in the country. According to the final ACCC report on digital platforms, published in December 2019, they accounted for 51% of advertising expenses in Australia in 2017.
Peter Costello, president of the Nine Media group, revealed in May that Google and Facebook generated advertising revenue of around A $ 6 billion (€ 3.9 billion), of which about 10% comes from news content .
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On Wednesday, Facebook pledged to invest “at least” $ 1 billion (€ 822 million) over the next three years in news content, without specifying how it will be distributed. Google has already agreed to pay "significant sums" in return for the contents of the news group News Corp., by Rupert Murdoch.
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