Derayah Financial launches Derayah Smart.. the first online investment advisory platform...


Derayah Financial Company announced the launch of the “Derayah Smart” platform, the first investment advisory platform (Robo Advisor) for individuals to be launched by a financial institution in the Kingdom of Saudi Arabia. The platform provides integrated investment solutions for individual investors, covering most of their goals and investment and saving needs. The investments are managed by a neutral consulting team that ensures a good diversification of investments, as all investment solutions in the platform are of multiple and global assets.

The “Derayah Smart” platform learns about the client’s investment objectives by analyzing his answers through the digital platform to a set of carefully selected questions. Then, the platform provides the client with an appropriate investment plan that is managed by investment managers chosen by them and followed up by a specialized advisory team aimed at good distribution of investments and continuity The quality of investments, which reduces the risks associated with investments.

Derayah’s CEO, Muhammad Al-Shammasi, indicated that the idea of ​​launching Derayah Smart came from the interest of the Financial Sector Development Program and Vision 2030 in saving and investment, which encouraged Derayah to open channels concerned with saving and investment, including the Derayah Smart platform, which provides saving and investment solutions. Smart people benefit from it to enjoy a comfortable lifestyle and create a secure future for themselves and their families.

It is noteworthy that Derayah Financial is a leading investment and solution innovation company, supported by the presence of qualitative and distinguished expertise in the field of brokerage, asset management and financial analysis in the Saudi, Gulf and international markets.

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