Richmond Tigers’ eerily accurate 10-year plan has been revised, CEO Brendon...

A bold 10-year plan that Richmond released in 2010 has eerily been almost fully realized as the Tigers are close to another AFL premiere after several years as the top team in the league.

After Richmond made the third major AFL final in four years with a narrow six-point win over Port Adelaide on Friday night, a 10-year-old video posted on social media that quickly went viral.

The video clip is from an episode of Nine Footy classified In it, CEO Brendon Gale outlined the club’s long-term goals as part of its 10-year win-win vision.

Richmond coach Damien Hardwick in 2009 (Vince Caligiuri)

Gale’s speech, in which the draft for the association was presented, was presented to the team and published in March 2010.

“Together, our entire club is motivated by the vision of our future in 2020. It is a vision of greatness and leadership that we refer to as THE POWER and THE GLORY. By 2020 we aim to have won our 13th Premiership and to consistently offer the best. “Exciting and powerful experience on matchday in competition: Once again the strongest support base in the nation and the strongest emotional connection to our members and fans”, means it in a transcript of the presentation.

The plan also included the club, which wanted out of debt by 2020 as it struggled to get around $ 4 million into the red in 2010.

At the time, the Tigers were a young team in a rebuilding phase with a frustrated fan base. They were eager to play the final, had just signed Damien Hardwick and were not yet able to reach their full potential. In 2010 they had just moved in seven fresh-faced players, including a Dustin Martin.

Gale’s bold plan was almost mocked at the time, and his appearance on Footy classified This underlined the need to resolutely defend the club’s high goals.

“Absolutely, we have to make the right decisions in the most competitive sport in the world and one of the most competitive eras in the history of our game,” said Gale.

“I don’t apologize for wanting to be the best football club. We want to be the greatest. ”

“It starts with a vision. We’re not here to just compete, nobody does.

“You can just as well wrap up. No, I’m not ashamed, I’m proud of it and we have a vision to compete and be the best.

“The best on and off the field. If we’re not tied to it, we might as well pack up and leave. ”

Damien Hardwick, Tigers senior coach and CEO Brendon Gale, celebrates during the 2019 Toyota AFL Grand Final victory (Getty)

Fast forward to 2020 and the Tigers are about to capture their 13th VFL / AFL flag if they beat Brisbane or Geelong in the grand final.

They also really exceeded the goal of 75,000 members, with the club counting 100,000 members for the third year in a row despite the challenges of the coronavirus pandemic.

Richmond has been debt free since last year and has $ 24.4 million in cash on hand, according to the club’s 2019 financial results posted on its website.

They have also developed their Punt Road Oval training facility over the past 10 years and in 2019 the Tigers had the highest average home crowd in the AFL for the third time in a row with 59,987.

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