Should Google’s new Gmail logo look like this?

Should Google’s new Gmail logo look like this?
Should Google’s new Gmail logo look like this?
When Google unveiled its new Gmail logo earlier this month, things weren’t exactly stormy online. The iconic cover design has been removed in favor of a more minimalist icon in Google’s four colors – similar to the rest of the logos in Google Workspace.

Many users have complained that the new logos for Gmail, Google Photos, Google Maps, and the rest are too easy to confuse (this is a way to bypass our list of the best logos). Now a well-known Android leaker has shared his opinion on what the logo should have looked like.

Evan Blass’ concept doesn’t fix the similarity issues across the Google Workspace, it fixes a problem with the colors of the Gmail logo. While the order of the colors in Google’s official efforts doesn’t seem logical, the overlap colors in pale correspond to those on either side: blue and yellow turn green, while yellow and red turn orange.

The official Gmail logo (left) and the redesign by Evan Blass (right) (Photo credit: Google / Evan Blass / Future owns)

In fact, seeing the colors combine properly is certainly satisfying, and we have to wonder if Google even considered the overlap (maybe the company should have taken a look at our guide to color theory?).

And it seems that many on Twitter are fans of the Blass update. Several users comment (below) that its concept is not only more logical than the Google logo, but also more aesthetically pleasing.

We agree that Blass’ design seems to make more sense than Google’s. There’s just one problem: none of the Google logos are actually orange. They all just have blue, red, yellow and green. However, the new Gmail logo is the first to include a darker shade of an existing color. Instead of that magenta, should Google just bite the bullet and throw it in an orange to allow for adequate overlap?

According to Google, the new Google Workspace logos should reflect “a connected, helpful and flexible experience”. However, judging from the online feedback, the confusingly consistent designs prove to be far from helpful. Next time the tech giant needs a little help, our logo design guide is a great place to start.

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