It seems that the relationship between the international football organization FIFA and the giant video game industry EA regarding the famous and most popular football simulation game FIFA is going to end after a relationship that lasted for many years, which was indicated by a number of recent reports in the past period, but it is starting to be confirmed little by little,
The New York Times reports that at least two years of talks about renewing the contract that would allow Electronic Arts, through its division EA Sports, to use the football organization’s name, could hit the wall, according to several people close to the negotiations. The possibility of a permanent interruption after next year’s World Cup in Qatar – when the current 10-year agreement expires – was spelled out in a letter released last week by Cam Webber, CEO and General Manager of EA Sports.
The newspaper pointed out that the core of the dispute is financial. FIFA is seeking more than twice what it currently receives from EA Sports, according to people familiar with the conversations, a figure that would increase its payments from the series to more than $1 billion per four-year World Cup tournament. . Talks have also stalled because FIFA and EA cannot agree on exclusive rights to a player.
The New York Times says that FIFA prefers to limit EA’s exclusivity to narrow standards around use in football, likely in an effort to seek new revenue streams for the rights it will retain. Meanwhile, EA Sports maintains that the company should be allowed to explore other projects within its FIFA video game ecosystem, including physical game highlights, video game tournaments in arenas, and digital products such as NFTs.
The newspaper points out that the separation from FIFA will not affect EA Sports or its game experience significantly, as the company also holds licenses for clubs such as Liverpool and Chelsea through separate agreements, and EA’s position has grown to almost become a complete control of the football game industry thanks to more than 300 agreements. Other similar licensing with organizations such as UEFA, which operates the UEFA Champions League, and domestic leagues and competitions around the world. These deals allow EA to use the names and likenesses of players, world-famous club teams, and tournaments prominent in its game.
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