Mozilla Firefox just launched an initiative “Facebook Pixel Hunt”. As part of this study, the company will closely monitor all devices set up for Facebook to track Internet users on the web. The page dedicated to the project states: “This study aims to map Facebook’s pixel tracking network and understand the types of information it collects on websites.”
Mozilla will focus on Facebook pixel, a tracking technology that allows websites to see what their visitors are doing on the web. On its website, the social network states that the Facebook Pixel is “A snippet of code that you add to your website that allows you to measure the effectiveness of your ads by tracking actions taken by Internet users on your site. the web”.
According to Facebook, a pixel records information as soon as an Internet user performs an action on a website. In exchange for this self-designed pixel, the American giant claims access to all data. This information is used to improve the advertising profile of Facebook members and Internet users. For people who do not have a Facebook account, the network develops a fake advertising profile by traversing a lot of data.
In its study, Mozilla will determine what exact data Facebook obtained and by what exact means. In particular, you will collect “Data sent to the Facebook pixel when you browse, the URLs of the web pages you browse, the time you spend browsing the pages and the presence of Facebook connection cookies in your browser.”
Mozilla is asking Firefox users to help complete the project. Put the group online A web extension dedicated to this study he is called Facebook Pixel Hunt. To be able to participate in the study and help researchers, you will first need to join a waiting list Rally On this is the address. Once this is done, you will be given permission to participate in the research through the extension.
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